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owner putting clothes on toddlers

Our Brand Story

Jamison & Bexley was born in the middle of motherhood chaos—right between a diaper blowout and yet another round of “But I wanted the BLUE cup.”

What started as a late-night, slightly sleep-deprived frustration scroll through baby clothes turned into a full-blown rebellion against gender norms, fast fashion, and overpriced toddler fits that fall apart before the first spaghetti night.

Hey, I’m Jennifer—fashion designer turned mom of three, and the founder of this beautiful, bold little brand. Like most moms, I was just trying to dress my kids in something cute, comfy, and not aggressively blue or pink. You know—something that wouldn’t scream “BOY!” or “GIRL!” before they even opened their mouth.

So I said: forget the rules. And I made my own.

Jamison & Bexley is named after two of my favorite (and occasionally feral) humans: my kids Bexley and Jamison.

It started as a passion project—fun prints, soft fabrics, and unique designs you couldn’t find in big-box aisles. But over time, it evolved into something much deeper. As we added our third kid to the mix (shoutout to Declan, my unpredictable little CEO-in-training), we realized that gender-neutral wasn’t just a style—it was a statement.

And that’s when it clicked:

Kids don’t need stereotypes.
Parents don’t need decision fatigue.
And we all deserve clothing that can survive snack time, the sandbox, and that weird phase where they’re obsessed with puddles.

At Jamison & Bexley, we create gender-neutral baby and toddler clothes that are soft enough for snuggles, durable enough for chaos, and timeless enough to pass down—regardless of who’s next in line. Every item is curated with intention. No glitter explosions. No monster trucks. Just well-made clothes that celebrate individuality and encourage freedom of expression.

Some of our faves?

  • The “Mixed With Love” tee, inspired by my multiracial kiddos and built for every child who doesn't fit into society’s neat little box.

  • The “Apparently I’m Dramatic” onesie, which honestly… is just facts.

We’re not out here trying to win aesthetics-only awards. We’re building a movement—one romper, tee, and bib at a time—for families who value comfort, inclusivity, and just want to raise good humans without drowning in outdated labels.

Because raising kids is already a wild ride. Your clothes shouldn’t make it harder.

Jamison & Bexley is for today. For every adventure. For always.
Thanks for being part of the journey—and welcome to the rebellion.

👀 Want the behind-the-scenes scoop from the hot mess mom who built it all? Head to the About The Owner page and meet me properly. I’ll bring the coffee. Or maybe the wine.