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Our Brand Story

Welcome to Jamison & Bexley—where style meets simplicity, and childhood chaos meets durable design. We're not just a brand; we're a rebellion against gender norms, fast fashion, and overpriced baby clothes that can’t survive snack time.

Our story starts with Jennifer (yep, that’s me), a fashion designer turned mom who realized that dressing kids shouldn’t be this complicated. When we first started, we really didn’t know what we were doing. We just wanted to create cute clothes you couldn’t find in big box retail stores.

So, I did what any determined (and slightly sleep-deprived) mom would do—I created Jamison & Bexley. Named after two of my favorite people,It was all about fun, unique designs that made our kids look adorable without blending into the sea of mass-produced toddler fashion.

As time went on, we naturally started to pivot towards gender-neutral designs—without even realizing it. The more we designed & curated, the more we leaned into the idea that kids’ clothes don’t need to be limited by pinks, blues, or outdated stereotypes. After we had our third child, Declan, we took the leap to become exclusively gender-neutral, and honestly, it felt like the most authentic move we could make.

This brand is all about creating gender-neutral clothing that’s built to last. Our pieces are thoughtfully designed, ridiculously soft, and tough enough to handle everything from epic playground adventures to spontaneous juice box explosions.

We believe in breaking stereotypes, not bank accounts for children's clothes that your child can only wear once. That’s why every item is curated with intention—no unnecessary fuss, just timeless designs that can be passed down from kid to kid, regardless of gender or season. I mean honestly, the only thing we want to fade over time is the memory of that one diaper blowout or that guy in college you swore you were going to marry...who turned out to be a jerk.

At Jamison & Bexley, we celebrate individuality, embrace inclusivity, and champion sustainability. Whether it's our "Mixed with Love" tee that speaks to kids of all backgrounds or our durable rompers designed to outlast toddler tantrums, every piece tells a story—your story.

Curious about the brain (and caffeine-fueled heart) behind Jamison & Bexley? Meet the owner Jennifer on the "Soo, I'm the Boss" page to get the full, unfiltered scoop.

Thanks for being part of our journey. We’re here to help you dress your little one in clothes that make life easier, cuter, and just a bit more chaos-proof.

Jamison & Bexley: For today. For every adventure. For always.